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Tuesday, February 07, 2006 


seiko watchesAlthough the Seiko name was adopted in 1924 with the introduction of its first wrist watch, the company was actually founded 43 years earlier by a clockmaker in Tokyo's Ginza District. Applauded for its accuracy and craftsmanship, the Seiko watch became a resounding success and by 1938, demand for the timepieces pushed yearly production to well over one million watches.
Dedicated to technology advancement and precise manufacture, the Seiko Company has repeatedly staked its reputation on performance, acting as the Official Timer of the Olympic Games in Tokyo, Sapporo, Barcelona, Lillihammer and Nagano.
Seiko's many design innovations include the world's first quartz watch, the world's first LCD quartz watch with six digit display, and the world's first intelligent analog quartz watch with alarm and timer function.
In 1992, with the introduction of the Kinetic design, once again Seiko rewrote the state of the art. The Seiko Kinetic collection is a line of quartz watches that are electrically charged by movement. The Kinetic Auto Relay goes into suspended animation when unworn for three days, thus conserving energy. With a few shakes of the wearer's wrist, it wakes up and resets itself to the exact time.
Other trend-setting, multi-functional watches by Seiko include the Perpetual Calendar series which automatically reset their date settings for the next 100 years; the Chronograph collection with dual stopwatch features; the Le Grande Sport series, a classic combination of contemporary European design and functionality; and the Ladies Jewelry collection, an elegant marriage of versatility and style.

Seiko watches are classic. They are an essential part of every wardrobe, but they must also possess style and functionality to the wearer. For years, watches have been extremely popular gift ideas while remaining a constant self-indulging accessory.

In 1881, Kintaro Hattori opened a clock shop in Tokyo, which established a foundation for modern clock and watch making in Japan. This new brand was titled Seikosha. The store was the direct ancestor of the current Seiko Corporation, Tokyo, which is the parent company of Seiko Corporation of America. Eleven years later, Hattori opened a clock factory with ten employees. Two months after it is inception, the first dozen clocks were produced. In 1895, the production of pocketwatches began. Following that trend, the company began to produce alarm clocks in 1899, which was followed by the introduction of table and musical clocks in 1902. In 1912, Hattori began considering ideas regarding the production of a Japanese wristwatch. The following year, his company began working on the first Seikosha wristwatch to ever be made in Japan. In 1924, the Seiko brand was officially created. After 43 years of the company's existence, the first Seiko wristwatch was made.

Since that time, there have been many modern advancements to the world of watches. But, throughout the changing times, Seiko has remained a powerhouse in the timepiece industry. In 1956, they produced the first self-winding wristwatch made in Japan. In 1964, Seiko released the world´s first quartz chronometers and became the official timer of the Olympic Summer Games in Tokyo. In 1968, they introduced the world´s first quartz wall clock. The following year, in 1969, Seiko released the first quartz watch. Also that year, Tiffany & Co. began selling the Seiko Astron 35SQ, which was encased in solid 18kt yellow gold. During the next several years, Seiko introduced many firsts to the world of watches, including the first multi-function digital watch and the first LCD quartz watch with six-digit digital display.

Seiko has served as the official timer for various athletic competitions and events. Among the collections offered by Seiko include the Tressia, La Grand Sport and Elite Collections, which includes the Sportura, Arctura and Coutura. Their line of technology timepieces include the Kinetic Perpetual, Kinetic Chronograph, Kinetic Auto Relay, Kinetic, Analog Digital, Chronograph, Flight Computer and Perpetual Calendar. The majority of Seiko timepieces are designed to be water resistant. The U.S. warranty for Seiko watches, which are sold by Seiko Corporation of America, is three years. The warranty for clocks is one year. Certain restrictions and exclusions may apply, so be sure to read your warranty information closely when purchasing any new timepiece and always retain a copy of all such warranties.

As with any timepiece, caring for your watch will promote a longer life for the product. If the battery is in need of changing, be sure to have this done immediately. Seiko advices that customers contact an authorized Seiko dealer for battery and other minor repairs. If the timepiece needs further repair or replacement parts not serviced by an authorized dealer, customers may return the watch to the address on their warranty card for proper handling. If the watch is under warranty, the repairs should be done at no cost. If the warranty has expired, however, the customer will be responsible for the cost of repairs and replacements.

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