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Sunday, January 29, 2006 

Tudor

tudor watchFor year this brand has stood in the shadow of “big brother” Rolex, but it has nonetheless managed to secure a loyal and attentive following. It’s the hidden qualities of the watches that are so convincing, the special Rolex features that are practically free at Tudor. Okay, so they don’t come with the little Rolex crown, but they do come without a surcharge.

Looking behind the scenes of the carefully constructed Rolex brand image, it’s easy to see that it would make little sense to purposely lower standards for the second brand after spending decades to buid those of the first, It’s a fact thst all Tudor watches profit from the technical achievements of the leader brand - and it doesn’t always have to be the most recent developments. Even the last and next-to-last model generations of Rolex watches were way ahead of thier time.

The watch world was divided in opinion regarding the stylistic refinements of the Tudor brand. It almost seemed as if the antiquated style was cultivated on purpose, a type of impediment to keep the brand’s sucess smaller then of the powerful “older brother.” This is no longer valid for the newest generation of Prince Hydronaut models now redesinged appearance and carefully worked-out details to complete in the tough sport and diver watch market segment, The chances for the brand sporting Rolex quality aren’t bad here where the only true deficiency, the waiving of real Rolex movement. isn’t quite as important. The reliable ETA automatic movement used are eminently trustworthy.

The stipulated reliability of Tudor watches isn’t taken away from because the movements are purchased,and it’s also possible that some of the small shortcomings “inherited” from Rolex (such as the shaky metal bracelet) will turn out to be cult features.

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