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Tuesday, January 24, 2006 

Technomarine

Technomarine watchesDesigned to embody the best that the life, sea and land have to offer, TechnoMarine is an expression of Franck’s experiences both luxurious and adventurous. Launched in St. Tropez, France at the tail end of 1997, the TechnoMarine watch line began with one elegantly designed watch - a stainless steel chronograph with a translucent plastic band called the Raft. Innovative in design and superior in craftsmanship, the TechnoMarine Raft sold over 50,000 units during its first year in production.

As a result of the Raft’s success, in 1999 TechnoMarine set up its corporate headquarters in Los Angeles, California. From humble beginnings, with one computer in the Dubarry’s California home, the company soon spawned a full collection of diving watches. The initial collection consisted of a combination of PU and stainless steel chronographs - combining luxurious French design with unrivaled Swiss technology. Produced in a variety of bright colors with interchangeable colored bands, the TechnoMarine watches allowed consumers to combine fun, vivid creativity with quality craftsmanship.

In 1999, TechnoMarine developed and launched a breakthrough design, the TechnoDiamond. Cheered by the industry at that year’s Basel watch show and recognized around the world by sportsmen and luxury seekers alike, the TechnoDiamond was a truly unique innovation in the timepiece category. As the first original diamond chronograph, this fully functional diving watch and luxury accessory is complete with the signature TechnoMarine interchangeable gel bands and a carat of handpicked diamonds set in a stainless steel revolving bezel.

International recognition immediately followed and the TechnoDiamond became a celebrity favorite. Such diverse personalities as Madonna, Barbara Streisand, Lenny Kravitz, Sharon Stone, Ringo Starr and Arnold Schwartzenegger purchased the styles in droves. The celebrity interest, and subsequent exposure, sent the consumer demand for the TechnoMarine beyond the existing retail supply. Production was sent into overdrive and sales for TechnoMarine skyrocketed into the tens of millions almost overnight.

Since its inception in 1999, the TechnoMarine product line has grown to include more than 110 distinct styles while distribution has expanded to include retail outlets in six continents.

In 2001, TechnoMarine will evolve even further as the company splits to include two lifestyle-focused divisions, TechnoMarine and TechnoMarine Sport. Recognizing the different needs of consumers, the TechnoMarine and TechnoMarine Sport collections will more closely target consumer identities.

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