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Sunday, January 15, 2006 

Locman

Locman watchesLOCMAN Spa is an industrial company specialised in the design and production of top-class watches. It heads a group of participating companies and is based in Marina di Campo, Isola d’Elba, with separate offices in Milan, New York, Paris, and Düsseldorf. With over a thousand points of sale in the most exclusive jewelers and partnerships with the most prestigious luxury-goods sellers in the world, LOCMAN has convinced many VIPs to wear its watches: unique, fun with a peculiar character, innovative, trendy, and yet not too loud.

LOCMAN set a new fashion by marketing its highly sophisticated accessories all over the world, from Marina di Campo on to New York City: an all-Italian adventure, conceived in the very heart of Tuscany - on the Isola d’Elba, one of the most beautiful islands in the world - and enthusiastically developed by a close team that turned the way of life of a small Mediterranean island into a lifestyle.

The business idea was originally conceived in 1986, although the big leap that decreed the company’s success was in 1997, when LOCMAN decided to quit watchmaking on behalf of other brands and went on to launch its own original models. The aim was clear: to conquer a market niche by marketing new, trendy watches without competing directly against established leading brands. LOCMAN decided to cater for upmarket consumers looking for new, exclusive products, a fashion-conscious market niche sensitive to the charm of avant-garde designer accessories which stand well away from tradition yet bear top quality hand-made finishings.

The LOCMAN best-selling oversized watches are the aluminum models, either set with diamonds or in the more casual Sport version. The latest and even more surprising LOCMAN watches from the NUOVO collection feature a soft design playing upon its seductive oval shapes. The highlight of this collection is NUOVO CARBONIO, the new LOCMAN model for 2002/2003, the first watch in the world with a carbon fiber case.

The LOCMAN production indeed stands out for its attention to any opportunity offered by state-of-the-art technology. The breaking news of the first few days of 2003 is that LOCMAN founded a new company, MATERIE FUTURE, with the aim of studying and producing hi-tech materials such as titanium and carbon fiber.

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