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Thursday, January 12, 2006 

Hugo Boss

Hugo Boss watchesHugo Boss offers elegantly designed timepieces residing at the very pinnacle of quality. Time is an elemental and eternal component of the universe. Why not honor yourself and your loved ones with an enduring gift reflecting this grand and mysterious design?
What’s in a name? Well, if it’s Hugo Boss, it’s synonymous with successful, international and dynamic. It brings to mind the energetic rhythms of global business, travel, elite sports and exotic destinations. It says cosmopolitan, urbane, suave and above all, distinctive menswear and fragrances for the well-defined man-about-town, and now the perfectly right timepiece, too. Since its establishment in 1923, Hugo Boss has maintained a successful distribution of clothing, fragrances and accessories, and will project that same expertise in the US launch of its watch line. What do you get with your BOSS? Along with its established brand name, you get nothing but the best quality. Hugo Boss recognizes the importance of quality workmanship. All the watches are developed in close cooperation with Hugo Boss and renowned Swiss watch designers. Only the best materials are used; the components are carefully selected and strictly tested. All watches are equipped with automatic or quartz Swiss movements, guaranteeing high precision and reliability. To ensure perfection, special attention is given to every minute detail. The Hugo Boss collection of fine wristwatches includes four elegant lines - Initial, Ranger, Pilot and Metropolis. Available in white, silver, black and black rectangular dials, the Initial series is classical in its inspiration, timeless in its appeal. Initial represents an achievement in the balance of masculine proportion and finely-tuned aesthetics. More appropriate for the younger man, the sculpted steel case of the Ranger is daring, casual and born for action. Pilot is an elegant salute in matte black steel to the aviator’s sport world - but makes a stylish statement in any environment. For the man who uses his time wisely while living life to the fullest, the Metropolis is a balance of dynamism, function and contemporary good looks.

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