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Wednesday, January 04, 2006 


Everlast watchesEverlast Worldwide Inc. manufactures, markets and licenses sports equipment and apparel products under the Everlast brand name. Since 1910, Everlast has been the preeminent brand in the world of boxing and is among the most dominant brands in the overall sporting goods and apparel industries. Over the past 90 years, Everlast products have become the ôChoice of ChampionsRö, having been used for training and professional fights by many of the biggest names in the sport. Everlast products have been used by such boxing greats as Joe Frazier, Joe Louis, ôSugarö Ray Robinson, Jake LaMotta, Larry Holmes, Mike Tyson, Evander Holyfield, George Foreman, Pernell Whitaker, and ôSugarö Shane Mosley to name a few.

Through its Apparel division, Everlast menÆs and womenÆs active wear products are sold to over 20,000 retail locations throughout the United States and Canada alone, including a variety of department stores, specialty stores, catalog operations and better mass merchandisers. With more channels opening all the time, the future of EverlastÆs success is assured.

Everlast Timing is one of the newest categories to be added to the Everlast licensing program. It was created with the same core values of Everlast: Quality, Endurance, Strength, Tradition, and Authenticity. The watches are available for both men and women, who like the brand, are fashion trendsetters and champions.

Each Everlast watch has been carefully crafted to reflect every aspect of the Everlast brand. Strong shapes, bold colors, and quality workmanship signify the strength and confidence of the Everlast customer and the brand itself. The Everlast watch is the perfect balance of form and function.

Everlast is not just a brand; it is a lifestyle and an American icon. It has a traditional past and a knockout future that will deliver some of the most exciting watches in 2005.

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